Selling on Amazon For Dummies

Sell on Amazon and Make Them Do the Heavy Lifting

Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities.

Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet.

• The basics of selling on Amazon
• Using FBA
• Getting started
• Deciding what to sell
• Conducting product research
• Finding your way around Seller Central
• Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more

• How to earn ROIs (Returns on Your Investments)

  Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

  Autorentext

  Deniz Olmez is an Amazon consultant who specializes in search engine optimization, new account setup and management, FBA, and branding services. Joe Kraynak has authored and coauthored numerous books including Flipping Houses For Dummies and Foreclosure Self-Defense For Dummies.

  Klappentext

• Navigate Seller Central and create listings
• Source products, boost sales, and grow your business

• Manage inventory and fulfill orders with ease Start selling on Amazon and reap the benefits Selling on Amazon has never been easier. You list products, customers buy them, and Amazon ships them. Anyone can do it. And that's the problem. Competition is stiff. To succeed, you really need to know what you're doing. Selling on Amazon For Dummies is your expert guide to achieving success as an Amazon Seller. Here, you discover how to take full advantage of Amazon's vast distribution network and customer base through savvy product research, product sourcing, order fulfillment, customer service, marketing, advertising, branding, and more. Inside...

• Start selling on Amazon
• Research products like a pro
• Explore product sourcing options
• Boost sales and profits
• Save time with Fulfillment by Amazon
• Create your own brand

• Build your own Amazon store

  Zusammenfassung
  Sell on Amazon and Make Them Do the Heavy Lifting Selling on Amazon has become one of the most popular ways to earn income online. In fact, there are over 2 million people selling on Amazon worldwide. Amazon allows any business, no matter how small, to get their products in front of millions of customers and take advantage of the largest fulfillment network in the world. It also allows businesses to leverage their first-class customer service and storage capabilities. Selling on Amazon For Dummies walks owners through the process of building a business on Amazon--a business that can be built almost anywhere in the world, as long as you have access to a computer and the internet. The basics of selling on Amazon Using FBA Getting started Deciding what to sell Conducting product research Finding your way around Seller Central Product sourcing, shipping and returns, Amazon subscription, fees, sales tax, and more How to earn ROIs (Returns on Your Investments) Selling on Amazon For Dummies provides the strategies, tools, and education you need, including turnkey solutions focused on sales, marketing, branding, and marketplace development to analyze and maximize opportunities.

  Inhalt

  Introduction 1

  About This Book 1

  Foolish Assumptions 2

  Icons Used in This Book 3

  Where to Go from Here 4

  Part 1: Getting Started With Selling On Amazon 5

  Chapter 1: Laying the Groundwork 7

  Getting the Lowdown on Selling Online 7

  Weighing the pros and cons of online retailing 8

  Taking a tour of online stores and marketplaces 9

  Exploring How Amazon Works 10

  Before you start selling 10

  Selling products 11

  Using Fulfillment by Amazon (FBA) 11

  Comparing Amazon Business Types 13

  Vendor (1P) versus Seller (3P) 13

  Individual versus Professional 14

  Arbitrage versus private label 15

  Sellers with and without brand registry 17

  Tabulating the Costs 18

  Product sourcing 18

  Shipping and storage 18

  Amazon Seller fees 19

  Returns 19

  Other costs 20

  Following Amazon's Rules 20

  Seller code of conduct 20

  Accurate information 21

  Acting fairly 21

  Ratings, feedback, and reviews 22

  Communications 22

  Customer information 22

  Circumventing the sales process 22

  Multiple Amazon Seller accounts 23

  Chapter 2: Selling on Amazon in a Nutshell 25

  First Things First: Finding Products to Sell 26

  Deciding what to sell and not sell 26

  Exploring product sourcing options 29

  Listing Products for Sale on Amazon 30

  Prepping and Shipping Products to Customers 31

  Introducing Amazon Prime 31

  Fulfillment by Amazon (FBA) and Small and Light (SNL) 32

  Fulfillment by Merchant (FBM) 33

  Seller Fulfilled Prime 34

  Drop-shipping 34

  Multi-Channel Fulfillment 35

  Boosting Sales with Advertising and Promotions 35

  Providing Stellar Customer Service 37

  Chapter 3: Setting Up Your Amazon Seller Account 39

  Registering to Become an Amazon Seller 39

  Completing Your Amazon Seller Business Profile 42

  Business Address 42

  Official Registered Address 43

  Language for Feed Processing Report 43

  Legal Entity 43

  Merchant Token 44

  Display Name 44

  Checking and Adjusting Your Account Settings 45

  Entering Shipping and Return Settings 46

  Shipping settings 46

  Return settings 47

  Securing Your Amazon Seller Account 49

  Chapter 4: Becoming Familiar with Seller Central 53

  Finding Your Way around Seller Central 53

  Switching marketplaces 54

  Navigating the menu bar 54

  Using the search bar 60

  Viewing your payments summary 61

  Taking advantage of Amazon business reports 62

  Accessing the Buyer-Seller Messaging Service 64

  Getting Help and Information 65

  Engaging in the seller forums 66

  Contacting Amazon support for help 67

  Managing your case log 67

  Consulting Amazon Selling Coach 68

  Skimming Amazon headline news 69

  Checking out Amazon's app store: The Service Provider Network (SPN) 69

  Exploring Amazon's Seller University 70

  Part 2: Procuring Products to Sell On Amazon 71

  Chapter 5: Knowing What You Can and Can't Sell on Amazon 73

  Recognizing Products You Can Sell: Amazon's Product Categories 73

  Open categories 74

  Categories that require approval 75

  Steering Clear of Restricted Products 76

  Brushing Up on Food Safety Rules 78

  Organic products 79

  Chilled and frozen products 80

  Chapter 6: Finding Products with Profit Potential 81

  Recognizing the Characteristics of Products with High Profit Potential 82

  Uniqueness 82

  Price range and profit margin 82

  Sales volume 83

  Shipping cost/complexity 84

  Reviews 84

  Steering Clear of Troublesome Products 84

  Trademarked products 85

  Mechanically complex products 85

  Products that are difficult and costly to store and ship 86

  Products sold in large retail stores 87

  Conducting Your Own Product Research 87

  Using product research tools 87

  Sizing up the competition 89

  Exploring Alibaba and other Chinese online wholesale marketplaces 90

  Validating or Rejecting Product Ideas 92

  Weighing the pros and cons of carrying the latest, greatest products 92

  Considering seasonal products 93

  Giving new brands a try (or not) 93

  Focusing on Price and Sales Volume 94

  Checking out different pricing strategies 95

  Keeping an eye on the competition 95

  Estimating sales volume 97

  Setting re…